Dear friends,
Hello, everyone! Today I would like to share with you the new trends of plush toys in 2025 and our innovative designs.

Over the past few years, the market for plush toys has undergone dramatic changes. From traditional teddy bears to today’s fashion dolls, consumer needs are becoming more and more diverse. We have noticed that modern consumers are not only looking for the cute appearance of toys, but also want them to bring more companionship and emotional value.

First, design innovation: from toys to emotional partners
In 2025, we hope to launch a new series – “Warm Technology”. This is a warm stuffed animal that will make you more immersive and have a more realistic stuffed animal that could be based on a dog or a cat or anything.

Second, environmental protection and sustainability
In the production process, we pay more attention to environmental protection and sustainability. We chose to use 100% recyclable materials and ensure that all fillings are non-toxic and environmentally friendly. This not only protects our planet, but also gives consumers more peace of mind.

Third, cross-border cooperation and trends
In order to attract more young consumers, we have also conducted cross-border cooperation with some well-known IP and trend brands. In the same way that Jellycat has attracted a large number of young fans through fashion and anthropomorphic design, we will also introduce a range of soft toys with popular elements to make them not only toys, but also fashion accessories.

Future Outlook
We believe that plush toys in the future will not only be a toy, but also a kind of emotional sustenance. Children and adults alike can find comfort and joy in these warm little creatures. We will continue to explore more innovative designs, so that every plush toy can become a unique partner.
Thank you for your continued support! We look forward to bringing you more surprises and warmth in the New Year.

With best wishes!